Santatera Invests in Flavor, Not Fads. Here's What They Look For.
Update: 2025-09-09
Description
Alejandro González, managing partner of Redwood Group and Santatera Capital, explains how the fund chooses which food and beverage brands to back. He outlines why flavor matters most, what healthy margins look like, and how distribution drives growth. González also shares how Santatera supports founders with research, recruiting, governance, and supply chain expertise. He discusses what an ideal exit looks like for the fund and gives an inside look at why they recently invested in Sunnie, an allergen-free snack brand.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
