Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time
Description
On this episode of Brain Driven Brands, Sarah's bad haircut spirals into a four-week behavioral case study—and an accidental masterclass in consumer psychology. From identity triggers ("am I that kind of person?") to timing misfires and disqualifying sales moments, this story exposes how every brand loses money by misunderstanding when a buyer is ready—not why.
In this episode of Brain Driven Brands, Sarah and Nate dissect:
→ Why "when" your customer feels safe matters more than "why" they buy.
→ How bias, timing, and trust signals silently make or break conversions.
→ The $2,000 mistake one salon made that every brand repeats online.
If you've ever wondered why great products don't convert—or how to fix the sequence that kills your sales—this is your wake-up call.
🧠 Listen in and rethink every "why aren't they buying?" meeting you've ever had.
👉 Learn more how to become a psychology-based performance marketer: skool.com/tether-lab
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
United States
