Sask. businesses want to tap into Gen Z's minds and wallets
Update: 2025-11-05
Description
Move over millennials. Gen Z is the next generation of consumers. But it’s a hard generation to reach (they don’t take phone calls or answer emails.) So when people from some of the province’s largest organizations sat down with a group of 15-20 year olds to ask them anything, what did they learn? We eavesdrop on the conversations. (This podcast has been edited to remove the voice of a student whose parents had not signed their school's media consent form).
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