Saying No to the Status Quo with Andre Doxey
Main topics discussed:
03:10 - The challenges and transformation of adidas Outdoor
08:28 - Combining technical products and sustainability in the Outdoor market
10:30 - adidas' sustainable FUTURECRAFT:LOOP mono-material anorak
23:05 - Inspiring creativity in your teams
“We're about being rebellious and optimistic. That's at the core of who we are. Rebellious optimists.”
“When you make fire, when you make a hot outdoor product, people just want to rock it. People don't think ‘this is my jacket for when I go hiking’. They want to wear it every day.”
“We're going to be unapologetic. We're going to be adidas. We’re going to do our thing.”
Host: Twiggy Jalloh
This Week’s Guest: Andre Doxey
Links to resources:
- The story of the Loop Jacket, Made to be Remade, and the adidas journey to creating recyclable clothing.
- How the adidas Superstar… the Shell Toe…became a cultural icon.
- Adi Dassler – adidas founder, and the original Rebellious Optimist.
More Rebellious Optimism:
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