Scaling B2B SaaS from Seed to IPO: UTTR's Sam Viskovich on using AI, Fractional Teams, and Creativity to Generate Growth and Demand
Update: 2024-04-11
Description
2:00 - The philosophy behind UTTR's fractional team approach
4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)
11:00 - The promise and challenges of personalization at scale
17:30 - The importance of creativity in digital advertising
24:40 - How Sam stays up to date with marketing and AI developments
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