DiscoverThe Construction Leading Edge PodcastScaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416
Scaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416

Scaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416

Update: 2025-11-03
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šŸš€Download our FREE Strategic Planning Guide HERE

ā˜ŽļøSchedule a Business Evaluation Call with The Construction Leading Edge Team HERE

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EPISODE 416: Is your construction business always in firefighting mode?

As a project manager turned integrator at Matchless Concrete Construction, Cole West knew they were growing too fast, but they were also bleeding money, missing deadlines, and drowning in chaos.

In this episode of the Construction Leading Edge podcast, Cole shares how he and his team have dramatically reduced chaos, boosted margins, and reclaimed lost time.

Today, we'll talk about…

  • The "Big 5" strategy that eliminated confusion and boosted accountability

  • How weekly planning meetings turned chaos into control

  • The key tools that uncovered hidden inefficiencies (and hidden leaders)

  • The mindset shift that saved the company $45k/month

  • Why structure—not hustle— is the real path to freedom

…and more!

If you're ready to stop firefighting and finally build a construction business that runs smoothly, this episode will show you what's possible when you systematize your business.

Let's dive in!

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Key Takeaways:

Introduction (00:00 )

Cole West's role and shift to integrator/strategic planner (01:49 )

Why Cole left corporate retail for construction freedom (04:40 )

How construction business owners can attract corporate talent (07:14 )

The problem with rapid growth without proper systems (08:56 )Ā 

What chaos looks like in construction (14:35 )

Importance of simplifying job descriptions (20:24 )

The CEO Schedule and Revenue Maximizer tools (26:32 )

What does the business look like now? (29:20 )

Cole's most powerful scripted question (32:02 )

Achieving historical wins for the company (36:41 )Ā 

Last piece of advice (42:40 )

What's next for Matchless Concrete? (47:36 )

Episode wrap-up (48:42 )

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Additional Resources:

⚔Download our FREE Strategic Planning Guide HERE

⚔Schedule a Business Evaluation Call with The Construction Leading Edge Team HERE 

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⚔Visit Matchless Concrete Construction's website for more information HERE 

⚔Follow them on Facebook HERE

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⚔ Follow us on Facebook, Instagram, and LinkedIn

⚔ Subscribe to our YouTube channel HERE

⚔Visit The Construction Leading Edge for more information HERE

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

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Scaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416

Scaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416

Todd Dawalt