DESCRIPTION:

John Hayes, host of Franchise Hot Seat, interviews Shelly Sun Berkowitz, founder of 

BrightStar Care, a leading healthcare franchising company with over 400 units. 

Shelly discusses her transition from accounting to healthcare franchising, and her 

strategic partnership with Peack Rock Capital. She stresses the importance of 

choosing the right private equity partners and the value of supportive relationships 

within the franchising community. Shelly introduces her advisory initiative, Founder 

to Founder, designed to assist founders in scaling their businesses and navigating 

sales processes. The discussion also covers the common misconceptions about 

franchising, the necessity of robust franchisee support systems, and the importance 

of ethical practices. Shelly shares her efforts to mentor female entrepreneurs and her 

dedication to promoting equal access to franchising education. - With Shelly Sun 

Berkowitz.

TIMESTAMPS:

00:00 Intro

00:20 What is Shelly's Brightstar Care journey?

01:44 Why is franchising education so important?

05:58 Early franchising challenges and lessons?

11:02 Best mentorship advice for new franchisors?

16:44 How does the franchising economic model work?

24:36 How to hire the right talent?

27:23 How is private equity changing franchising?

37:47 Biggest challenge in selecting franchisees?

43:54 How to empower women in franchising?

LINKS:

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