Schwinn's Wild Ride: From Chicago to Bankruptcy
Update: 2025-12-05
Description
No Hands: The Wild Ride of the Schwinn Bicycle Company is a new documentary exploring the rise and fall of the iconic American bicycle brand. From its founding in 1895 by German immigrants Ignaz Schwinn and Adolph Arnold in Chicago to its eventual bankruptcy in the 1990s, the film delves into the companys rich history, filled with innovations like balloon tires and the Sting-Ray chopper bike. Despite its dominance and cultural impact, Schwinn struggled to adapt to new trends, leading to its downfall. The documentary aims to let audiences decide the factors contributing to this American institutions decline.
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