SciFi Foods' Joshua March: "Brewing a $1 lab-grown burger”
Update: 2022-11-25
Description
The Sunday Times’ tech correspondent Danny Fortson brings on Joshua March, founder of SciFi Foods to talk about why he is trying to brew burgers (3:30 ), mixing meat and plants (6:00 ), the cost challenge (8:00 ), growing up in small town England and his first startup (11:50 ), launching a social media software company (15:00 ), finding a technical co-founder and starting a meat company (17:20 ), leaning into the science with its branding (25:20 ), the cost challenge (30:30 ), the road to regulatory approval (37:40 ), winning hearts and minds (40:15 ), and the vegan mafia (41:10 ).
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