Scott Seidewitz –– Disrupting Traditional Market Research with Data-Driven Marketing and Late-Stage Startups
Description
It is no secret that divorces can be stressful and even traumatic for the parties involved. Although it cannot be avoided, there is a way in which the conflict and trauma can be less dramatic than the current system imposes on families.
That's what Scott Seidewitz, co-founded BlissDivorce, is on a mission to prove. He is helping families make it through a very difficult, trying time without the financial and emotional devastation of the current system of divorce. But, what's really interesting from his business is how he does it. His team have developed the next generation of online dispute resolution technology. This technology empowers couples to work out their disagreements through our platform, without bringing in attorneys, mediators or other humans!
There's no doubt that Scott is a marketing genius, divorce disruptor, and soon-to-be MMA fighter. With over 20 years of experience in data-driven marketing, he has helped companies like Intel, Intuit, and Merck achieve documented top-line growth. But that's not all. Scott is now training for his first amateur MMA fight, showing that he's not afraid to take on new challenges and push his limits.
In this episode, Scott and Eric sit down to discuss:
- The pitfalls of conventional market research
- What are the biggest challenges for a startup
- How Late-Stage Career Founders can achieve success
- How can you make your brand stand for something that drives demand
Don't miss this inspiring and informative conversation with one of today's most dynamic and accomplished entrepreneurs.
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