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Scratch & Sniff Armpits?! The Wildest Ad of the Week | Branded Weekly

Scratch & Sniff Armpits?! The Wildest Ad of the Week | Branded Weekly

Update: 2025-06-27

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This week on BRANDED Weekly, Ben Kaplan and Tom Cain dissect the marketing strategies hidden in world news, tech headlines, and viral campaigns.

Why did Iran give advance notice before launching missiles? Is Meta’s $100M talent grab a turning point in the AI arms race? Why did job site giants like CareerBuilder collapse? Plus, we debate scratch-and-sniff armpits as a marketing tool, the fall of PewDiePie, and the future of AI in law.

And yes, the Liver King might’ve tried to fight Joe Rogan.

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Scratch & Sniff Armpits?! The Wildest Ad of the Week | Branded Weekly

Scratch & Sniff Armpits?! The Wildest Ad of the Week | Branded Weekly

Ben Kaplan and TOP Thought Leader