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In this Members Only Deepdive, Caitlin and Kirstie dive deep into using Zapier to automate your business. We also discussed some tips to improving the SEO of your website's homepage, a new way to seed relationships with local dog-friendly businesses, printing your own photography book, payment plans for your clients and establishing social proof in your business. 

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Deepdive Resources/Links

Tails of Tasmania Coffee Table Book by Ragamuffin Pet Photography
Tails of Success (Learn how to publish your own photography book)
Blurb.com Print on Demand Books
Payright Take-Home Lay-by Service
Zapier Automation between online services/apps
Proof App Social Proof on your website

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Kirstie's New Home Page

Now with text for Google to read

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Caitlin's Website

Blog posts with the title texts displayed at the bottom of the page, as these get constantly updated and Google rewards new content. 

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Kirstie's Blog Post

Linking to dog friendly businesses around Adelaide helps her SEO and also plants the seed for potential future partnerships

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Tails of Tasmania is officially released

Caitlin's latest coffee table book is complete and available to order

[Grab yours here: http://au.blurb.com/b/8742066-tails-of-tasmania-hardcover]

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BLURB.COM

Print on Demand Books

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Learn More about Tails of Success

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Caitlin introduces Payright

This take-home layby payment plan option means that her clients get their artwork quicker and she gets paid quicker.

We'd highly recommend researching a similar service in your area, as having payment flexibility will really help you best serve your clients.

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THIS WEEK'S DEEPDIVE:
AUTOMATING WITH ZAPIER

Zapier.com

Connects all your different web apps and automates actions between them

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Example of Kirstie's Third Party Promotion

Potential client details are collected in Squarespace and then pushed via Zapier to a "Google Sheet" (cloud based spreadsheet, similar to Excel)

KIRSTIE'S "ZAPS" FOR HER THIRD PARTY PROMOTION

Squarespace form > Google Sheets > Sends Email to Client > Analysed by Kirstie

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<img alt="Screen Shot 2018-07-31 at 7.22.31 pm.png" src="https://images.squarespace-cdn.com/content/v1/5aeeb7232714e5494e54ab5d/15330289