Season 12 Episode #3. Michael Fanning's Focus Formula: Transforming Real Estate Success Through Deep Work
Update: 2025-07-28
Description
Michael Fanning - Host of Windermere Coaching Minute, a podcast diving deep into strategies, systems, and mindsets that separate top-performing real estate professionals from the rest.
Contact: fanning@windermere.com
Discover how the science of focus can literally transform your real estate income, backed by neuroscience research and industry data.
- Average person checks phone 96 times daily
- Human attention span dropped from 12 seconds (2000) to 8 seconds (2015)
- Multitasking reduces productivity by 40%
- Takes 23 minutes to regain focus after interruption
- Average agent closes 4-6 transactions/year vs focused agents who close 47 transactions/year
- Income difference: $420,000 annually
- "I'm busy with transactions" → Identity: Must do everything myself
- "I have young kids" → Identity: Victim of circumstances
- "I'm not a morning person" → Identity: Not wired for success
- "Real estate doesn't allow schedules" → Identity: At mercy of clients
- "I hate being scheduled" → Identity: Structure kills creativity
- "No one does it like me" → Identity: Only I care about quality
- "I'm a great multitasker" → Identity: I'm different (98% aren't!)
- "Can't afford help" → Identity: Scarcity mindset
- Become aware of limiting identity
- Question if it serves your goals
- Choose new empowering identity
- Take action from new identity
- Focus beats talent: Focused agents earn dramatically more
- Professional boundaries: Set office hours like other professionals
- Delegation ROI: $200 VA investment = $1,250 potential income gain
- Single-tasking: Deep work produces 3x more valuable output
- Identity drives behavior: Change identity to change results
- Identify your most common excuse
- Track focus interruptions for 3 days
- Test single-tasking vs multitasking
- Implement one focus-protecting strategy
Bottom Line: Success isn't about working harder—it's about focusing better on what truly moves your business forward.
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