What’s holding you back from delegating more in your agency? Trust issues and fear of handing over control are some challenges you might face when trying to delegate. But are you aware that effectively delegating gives you time to focus on growth and sustainability? 

In this episode of The Agency Blueprint, I’m joined by Ashley Berghoff to explore how effective operations can transform visionary businesses. Ashlee is an MBA and systems strategist with the mind of an architect and the heart of an entrepreneur. Her company works with visionary founders and agency owners stuck 'in' the business. They specialize in building and running powerful performance engines, and they have COOs and operations managers on their team. 

Don’t miss this episode to learn about effective delegation and how personal boundaries can enhance visionaries' productivity. 

Key Questions:  

• [01:37 ] In your experience, what are most agency owners' biggest obstacles when trying to delegate? 
• [05:21 ] Is hiring a virtual assistant when stuck in business operations good advice? If not, why is it bad advice? 
• [11:16 ] How can agency owners identify which tasks they should delegate based on their strengths and preferences? 
• [23:17 ] What are your views on setting personal constraints or policies that help agency owners manage recurring issues more efficiently, and would you recommend them? 

What You’ll Discover:   

• [01:43 ] The challenges of trust and fear that agency owners face when trying to delegate. 
• [05:33 ] Why jumping straight into hiring a VA is not the best move and how to delegate effectively for business success. 
• [08:43 ] The documenting processes by recording videos approach and how it helps build a more efficient system when delegating. 
• [11:34 ] The importance of thinking holistically about your business’s operational engines rather than simply delegating tasks in isolation. 
• [15:35 ] How to transition from task-based to outcome-based delegation by empowering team members. 
• [19:28 ] How integrators and visionaries can work on ideas effectively without misalignment. 
• [21:13 ] The importance of having both systems creators and doers within a team to ensure smooth, repetitive task execution. 
• [24:13 ] How setting personal constraints and firm boundaries can help remove the emotional strain of decision-making. 
• [26:14 ] Ashlee’s playbook – a step-by-step guide for business owners to transition from operational management to strategic leadership. 

Connect with Ashlee: 

• Website
• LinkedIn