Season 2 Episode 4: Radical Communication with Christopher Miller from Ben and Jerry’s
Update: 2022-10-26
Description
In this episode, Fearless Futures’ Chief Relationships Officer Sable Lomax is joined by the much loved ice-cream brand Ben & Jerry’s, Christopher Miller, their Global Head of Activism Strategy.
In this episode they discuss why there can’t be a risk-free stand for justice, why the customer may not always be ‘right’ in the conventional sense when it comes to living out your company values, how the ‘Silence is Not an Option’ press release emerged, and the ways that Ben & Jerry’s incorporates its external radical communication into their day to day work as an ice-cream company - and much, much more.
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