Season 3, Episode 13: The Top 5 Digital Must-Haves to Maximize Your Property’s Success
Update: 2025-10-23
Description
In this episode, Cody breaks down the Top 5 Digital Must-Haves every hotel, resort, and boutique property needs to thrive in today’s hospitality landscape. Whether you’re a small independent inn or managing multiple properties, these digital essentials will help you drive bookings, boost visibility, and stay ahead of the competition.
From building a high-converting website to mastering your review strategy and leveraging paid ads, Cody shares real, actionable steps you can implement today to strengthen your digital presence and grow revenue.
💻 The 5 Digital Must-Haves
- Website – Your digital front door. Why design, UX, and speed matter more than ever.
- Reviews – How to turn guest feedback into your most powerful marketing asset.
- Organic Social – Building brand loyalty through authentic storytelling.
- Google Ads – Capturing intent-driven travelers right when they’re ready to book.
- Meta Ads – Extending your reach and retargeting guests with precision.
🧭 Key Takeaways
- The difference between digital presence and digital performance
- How to prioritize your marketing budget across platforms
- Mistakes hoteliers make when running ads (and how to fix them)
- Tools to track success and measure ROI
- How to create a cohesive brand message across all channels
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