On This episode of the Salience Podcast, we explore feedback and feedforward in the context of design and innovation. 

We are joined today by Tom Kerwin. Tom has 25 years of experience as a leader in design, research and innovation. He’s co-founded two successful startups and worked both agency-side and in-house, coaching cross-functional teams to innovate. Tom is also the author of Innovation Tactics, the deck of cards from Pip Decks that’s packed with pragmatic methods for making things people want. 
 
 Since running his first usability test in 1999, Tom has been obsessed with adaptive sense-making. To quote from Tom’s bio “how do we continuously make sense of the world so we can act more effectively in it?” And that’s really at the heart of feedback and feedback and what we are exploring in this season’s Salience Podcast. 

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