DiscoverBrand ShorthandSeason #3 Kickoff
Season #3 Kickoff

Season #3 Kickoff

Update: 2025-02-03
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Mark and Lorraine kick off season #3 with a review of all the major brand news that happened since they left off season #2. Jaguar, Volvo, Coke, and Walmart hit the news with moves of new ads, refreshed logos, and revisiting old brand positions. Learn what the positioning duo liked and disliked about these recent big brand activities.

Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and of course ... positioning!

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Season #3 Kickoff

Season #3 Kickoff

Mark Vandegrift and Lorraine Kessler