In this episode, I'm sharing a idea/concept that’s exploding my brain – the difference between building an audience of buyers versus admirers.
I'm sharing my personal revelations about Instagram, and why having a large following of admirers might not be serving your business goals.

What You'll Learn

My lightbulb moment about the difference between admirers and buyers.

Why having tons of followers who admire your work doesn't always translate to sales.

How to shift your content strategy to attract people who actually need your solutions.

Why it's okay if your engagement drops when you start showing up differently.

My personal experience with Instagram vs. TikTok and YouTube moving forward.

The importance of leading with your offer instead of just building an audience.

Notable Quotes

Having people admire your work feels amazing – it can be addictive! But admiration alone doesn't build a business."

Resources Mentioned

inBusiness 90-day group program (Starting February 4, 2025)

Includes: Monthly Zoom calls. Co-working sessions. Email marketing, AI for business, SEO basics and Building irresistible offers

Connect With Me

Email: hello@kimklassen.com

Instagram: (Even though I'm on a hiatus, I check DMs every few days!)

Join inBusiness. It’s going to be amazing!

Final Thoughts

Remember, building a business is one of the most incredible paths to personal growth. It brings up all our stuff, and then we get to work through it again and again. That's where the magic happens!

If this episode resonated with you and you'd like to learn more about joining inBusiness, reach out to me at hello@kimklassen.com. I'd love to share more about how we can work together to transform your creative business.