Selling Properties That Won't Move — Kevelyn Guzman, NY
Description
The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City.
Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate.
Inside this episode:
- What's really happening with luxury inventory and how long properties are actually sitting
- The listing presentation framework that sets expectations and prevents seller meltdowns
- How to expand your business geographically without confusing your brand
- Why your database shouldn't change just because someone moves out of state
- The psychology behind multiplex connections and why being known for more than real estate matters
- How to find and launch events that build relationships and generate referrals
This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition.
https://www.instagram.com/kevelynguzman/
United States
