On this AIBiz episode, host Avik Chakraborty sits down with writer–PR veteran–comedian–brand strategist Hersh Rephun to break down how to use AI without losing your voice. We cover his framework for building a Brand Voice Guide, why “sell the truth” beats spin, how to disclose AI use ethically, and the mindset shift from outsourcing copy to owning your language. If you’re a founder, creator, or marketer looking to build authority and trust, this conversation gives you practical, platform-ready tactics 

About the guest  :

Hersh Rephun is the host of Truth Tastes Funny and author of Selling the Truth. A former screenwriter, PR lead, and stand-up comic, he now helps entrepreneurs develop a deep, consistent message through his Authority Lab and Brand Voice Guide process.

Key takeaways :

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  Truth is a strategy. In saturated feeds, clear values and consistent language outperform clever taglines.

  
  


• 
  

  AI is an amplifier, not an impersonator. Treat it like an apprentice that extends your output once trained on your Brand Voice Guide.

  
  


• 
  

  Build a Brand Voice Guide. Document values, tone, origin story, proof points, and vocabulary so every post, email, and ad aligns.

  
  


• 
  

  Disclose AI use appropriately. Credit tools the way you cite sources; transparency builds trust with audiences and platforms.

  
  


• 
  

  Own your copy. With the right voice assets, founders shouldn’t need ghostwriters for routine content—iterate with AI, ship faster.

  
  


• 
  

  Human perspective matters. Use people for taste and judgment; use AI for speed, drafts, and exploration.

  
  


• 
  

  Post-truth reality check. Learn to spot misinformation “archetypes” (e.g., hype/snake-oil) and counter with evidence and clarity.

  
  


• 
  

  Start with self-knowledge. Brand work follows self-work—map turning points, values, and the change you stand for before scaling content.

  
  

Guideline status:Not violating. No hate speech, harassment, adult content, or medical/illegal advice. Phrases like “BS artist” and “snake oil salesman” appear as generic descriptors of misinformation tactics, not attacks on a protected group or individual.

How to connect with the guest  

• 
  

  Book: SellingTheTruthBook.com

  
  


• 
  

  Site & contact: http://hershrephun.com/

  
  


• 
  

  LinkedIn: Hersh Rephun

  
  

Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch

• 
  

  DM Me Here: https://www.podmatch.com/hostdetailpreview/avik

  
  

Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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