Senior Director of Product Marketing, Alexandra Gutow on Messaging
Description
Questions covered in this episode:
1:02 3 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
4:45 What is your role like at Snowflake?
8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?
12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?
15:09 : How do you get your teams on board with messaging?
20:47 : How do you incorporate that voice of the customer into messaging positioning?
24:33 How do you think PMM will change over the next 5 or 10 years?
25:10 How should AI play a role in product marketing?
26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?
27:09 What do you think has been the one thing that's been most important for growing your career?
28:53 What is your favorite thing about product marketing?
Want more insights from Alexandra? Check out her Sharebird Profile.
Looking to connect? You can find Alexandra here on LinkedIn.
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