Sensory Branding - Marketing Beyond Sight
Update: 2024-10-21
Description
Between sight, smell, taste, touch, and hearing, why do so many brands only appeal to the visual? Join Mark and Lorraine as they walk through a few jingles and audio logos. Then they discuss the topic of branding through smell, touch, and audio. From MasterCard’s “haptic logo” to smelling money through your phone, learn the different ways you can develop a brand that touches multiple senses!
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioning!
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