What does it take to transform a traditional sport into a dynamic global movement? Today’s guest is a visionary reimagining endurance sports! Introducing Michael D’hulst, co-founder and CEO of Supertri. Michael partners with host Gregory McDonough to share how an endurance mindset, shaped by his roots and triathlon passion, fueled his entrepreneurial journey. He also delves into adapting through uncertainty, building community, and making triathlons more accessible and exciting for all.

Takeaways:

• Stay calm under pressure and train yourself to expect the unexpected. In both sport and business, success often comes from absorbing challenges and responding thoughtfully rather than reacting impulsively.
• When faced with setbacks, encourage bold and even unconventional ideas. Creativity thrives under pressure, and what starts as a wild concept can lead to real innovation.
• Set a clear, inspiring direction and keep your team focused on what’s possible. Celebrating small wins and staying future-focused helps maintain motivation during uncertain times.
• Remove rigid barriers so that more people can participate, engage, and grow within your community or product. Inclusive design and targeted programs can dramatically expand your reach and impact.
• Don’t hesitate to initiate conversations, even if you feel underqualified or unsure. Many opportunities begin with a simple message or unexpected connection.
• Focus on building a loyal, engaged community rather than relying solely on traditional revenue streams. Use digital platforms to amplify your message, create connections, and scale your vision.

Quote of the Show:

• “ We have that ecosystem where the professionals inspire and build the brand, they create the reach, and inspire participation. In turn, the participation is building the community.” - Michael D’hulst

Links:

• Michael’s LinkedIn: https://www.linkedin.com/in/mdhulst/ 
• Supertri’s Website: https://supertri.com/ 
• Supertri’s Instagram: https://www.instagram.com/supertri_/ 
• Michael’s Email: Michael@supertri.com 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NoaWVmLWVuZHVyYW5jZS1vZmZpY2Vy 
• Amazon Music: https://music.amazon.com/podcasts/3c96880f-8dcd-4a6e-b1c8-fda816f872a9 
• Podcast Addict: https://podcastaddict.com/podcast/4340732 
• Deezer: https://www.deezer.com/show/5897357 
• Player FM: https://player.fm/series/series-3462719 
• Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102 
• Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/ 

Keep up to date on our social accounts:

• Check out our Website: http://enduranceofficer.com/ 
• Community Discount Link: https://ceopodcast.myezrewards.com/signup/chief-endurance-officer-podcast  
• Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual 

Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/