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Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

Update: 2025-08-22

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Description

Nonprofit myth: “Overhead = waste.”

Truth: Overhead = impact.

In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler.

Tune in to learn how to:
Reframe overhead as mission-critical
Educate donors
Push back on unrealistic funding caps

Strong missions need strong foundations. Let’s change the narrative.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

Colleen Kendrick