Seven's upfront, a new web browser and our new paywall
Description
22 October 2025
In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform.
We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac to link 7plus advertising and real-world sales, and 7 Geo Plus for location-based targeting. Seven's chief content officer Brook Hall tells Mumbrella there's a new spirit of collaboration between broadcasters, and the hosts unpack what audiences and marketers can expect from the company over the next 12 months.
Meanwhile, OpenAI released a new web browser overnight -- ChatGPT Atlas. AI-powered browsers have been around for several months -- Perplexity's Comet was launched in July -- but the launch of Atlas is a big deal for the tech landscape. For a deeper dive into OpenAI's browser see Tim's analysis on our website.
United States
