Shay Mitchell's Rini Skincare Line: Backlash & Mommy's Self-Care
Update: 2025-11-19
Description
Shay Mitchell, known for her role in Pretty Little Liars, launched a new skincare line for children called Rini, co-founded with Matte Babel and Esther Song. The line, featuring gentle, science-backed products like sheet masks and hydrogel masks, has faced backlash due to concerns about marketing skincare to young children. Mitchell, a mother of two, addressed the controversy, explaining her inspiration came from wanting safe products for her daughters skin. She clarified that masks are not necessary for kids but can provide comfort and hydration.
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