She Left the NFL, Then Built a Real Estate Brand Athletes Trust with Brooke Kromer | #213
Description
What happens when your dream job evolves, and a better one appears? Former NFL sports reporter Brooke Kromer shares how she pivoted from sports broadcasting to become a real estate trailblazer on Florida’s 30A, specializing in investment properties for athletes and coaches.
On this episode of the Second Act Success Career Podcast with host Shannon Russell, Brooke breaks down how she leveraged her NFL network, on-camera skills, and team-building mindset to create Kromer Collective, a boutique real estate team known for luxury listings, data-driven marketing, and white-glove service.
If you’re curious about career pivots, getting started in real estate, or how pro athletes use vacation rentals as smart investments, this episode is your playbook.
Key Takeaways:
- How to know when it’s time to pivot and turn a pause into momentum
- Brooke’s steps to break into real estate: shadow first, get licensed, join a team, then niche down
- Why athletes and coaches love 30A vacation rentals
- The “NFL mindset” of team building: hire for complementary skills, not clones
- Using content + community to attract high-intent buyers
- Networking that doesn’t feel like a sales pitch: serve first, advise wisely, and the referrals follow
- Career courage: say yes, keep learning, and build a business that supports your life
Connect with Brooke Kromer:
https://www.instagram.com/brookekromer/
Join Shannon's Live Coaching Experience:
https://secondactsuccess.co/experience
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