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Amanda Ryan leads a Dallas-Fort Worth real estate team that's closing nearly 100 deals a year with just 2 agents. Instead of chasing leads the traditional way, she's built a community-first strategy using simple local guides that people actually want—and it's generated hundreds of leads without feeling like a sales pitch.

She explains:
- Why personality tests are non-negotiable before any team interview
- How 2-4 page Canva guides generate up to 200 email leads each
- The hiring mistake that almost broke her team's standards
- Why she refuses to train brand new agents (and what she looks for instead)
- The "messy middle" phase every growing team must survive

We cover:
(01:32 ) Consistently Selling 50-75+ for Years

(01:40 ) Hit 91 in 2023, 89 in 2024

(02:29 ) Went All-In on Community Guides

(03:18 ) 2-4 Page Canva Guides

(05:32 ) Getting 1-200 Emails Per Guide

(05:59 ) Fort Worth Rodeo Guide Crushed

(06:55 ) Real Estate Guides Failed

(09:36 ) Why We Don't Ask for Phone Numbers

(11:24 ) Narrowing to Three Specific Areas

(14:35 ) Social Media: Local and Agent Referrals

(15:17 ) Three Builders—Interviewing for Fourth

(18:02 ) First Builder Was an Expired

(20:00 ) I Strongly Disagree With Your Price

(24:03 ) Virtual Staging Without Asking

(27:22 ) Builder-Specific Listing Presentation

(34:50 ) Meet Grace—My Ideal Client

(35:39 ) Ad

(38:53 ) Too Many Systems Not Talking

(43:36 ) Seven Platforms Down to Two

(44:59 ) Two Sales, Two Admin—Only Four People

(51:35 ) Can't Train Someone to Be a Good Person

(53:03 ) Ad

(55:36 ) Personality Tests Before Interviews

(58:00 ) Follow Amanda on Instagram

(58:13 ) Leaders Help Everyone Climb Upp

Resources:
Guest links:
Website: https://onthemovedfw.com/
Instagram: https://www.instagram.com/onthemovewithamanda/

YouTube:https://www.youtube.com/@onthemovedfw

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.