Santosh Kocherlakota, one of the Co-founders of Earthen Tunes talks about their journey.

Founded by alumni of NID - Vidyadhar Bhandare, Santosh Kocherlakota, and Nakul Lathkar, Earthen Tunes designs sustainable shoes using indigenous wool sourced responsibly from local pastoral and weaver communities. With their cross-subsidization initiative, these shoes are made accessible and affordable to farmers.

The team spent extensive periods of time in rural India, to gain deep insights and understanding of the problems faced by people in rural India. This helped them to solve the identified problems with Design Thinking.

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Pre-order the book: INTRODUCTION TO DESIGN

“Introduction to Design” isn’t just a book; it’s a helpful guide that clears up confusion, busts myths, and shows the way for new designers. With the help of beautiful and simplified diagrams and illustrations, this book makes understanding the design world even easier and more practical, empowering readers to explore their creativity with confidence.

Split into four main parts, each one acts like a map, leading you through the world of design. It helps you understand what design is all about and figure out your own path within it. With easy-to-understand writing and detailed illustrations, this book goes beyond just teaching—it becomes a joyful experience, full of knowledge, and a journey of discovery and understanding yourself better.

I've been designing for 15 years and if this book had come 15 years ago, I would have achieved all I did till now, in 8 years!

Aaquib Wani
Founder & Creative Director
Aaquib Wani Design

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