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Shopping through a K-shaped holiday season

Shopping through a K-shaped holiday season

Update: 2025-12-05
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As another holiday season kicked off on Black Friday, finding the perfect gift is top of mind for many. But how much will weary American consumers be willing to spend this year? Based on early data … it’s a lot! Marketplace’s Kristin Schwab joins Kimberly to explain why the K-shaped economy may explain the contradiction and why AI is making its way into Americans’ shopping habits. Plus, we’ll play a round of Half Full/Half Empty!


Here’s what we talked about on the show today:




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Shopping through a K-shaped holiday season

Shopping through a K-shaped holiday season

Marketplace