Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

Update: 2022-03-01

Description

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by August Jackson, Senior Director of Market and Competitive Intelligence at Deltek.

The pair share their expertise and discuss the role of short and long-term planning in a competitive intelligence program, focusing specifically on how to plot a set of CI initiatives on a yearly or quarterly basis.

Erik and August have left no page unturned, discussing a breadth of topics, including SWOT analysis, stakeholders, and KPIs.

Comments

In Channel

The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

2022-12-1243:54

Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

2022-09-2941:51

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

2022-06-2847:19

The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific

2022-05-0951:01

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

2022-03-0149:57

The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

2022-03-0145:57

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Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

#box-pro-ellipsis-176506246646989{-webkit-line-clamp:2;}Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek