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Simulacrum Ex Machina

Simulacrum Ex Machina

Update: 2024-09-19
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Description

In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds.

Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown, including advertisers BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).


Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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In Channel
A.I. Loves Everybody

A.I. Loves Everybody

2024-12-1325:37

Congruent Cues

Congruent Cues

2024-10-3043:58

Simulacrum Ex Machina

Simulacrum Ex Machina

2024-09-1940:29

Sonic Truths

Sonic Truths

2024-09-1130:14

Audio Affects

Audio Affects

2024-08-0537:18

Audio's Rule of Thirds

Audio's Rule of Thirds

2024-07-1748:19

Scary Ads

Scary Ads

2024-05-2956:04

Hosts are People Too

Hosts are People Too

2024-03-2138:20

Sound Strategy

Sound Strategy

2024-02-2142:33

Why Now?

Why Now?

2023-12-1936:03

Sirius Positioning

Sirius Positioning

2023-09-2835:41

Audio Nudges

Audio Nudges

2023-09-2728:37

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Simulacrum Ex Machina

Simulacrum Ex Machina

Stew Redwine