Singles' Day Sales: Slower Growth, Health & Value-Driven Purchases
Update: 2025-11-13
Description
Singles Day Sales Show Slower Growth, but AI Integration Boosts E-commerce PlatformsChinas Singles Day, the worlds largest shopping event, saw slower sales growth this year due to economic slowdown and cautious consumer spending. Despite extended promotional periods and lower total sales figures, some online stores, particularly those selling fashion and health products, experienced a thirty percent increase in orders. JD.com and Xiaomi reported record transaction values and user growth, with AI integration playing a significant role in supply chain efficiency. Consumers showed interest in health, convenience, and value-aligned brands, while categories like mother and baby products underperformed.
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