Singles' Day Sales Drop in China, E-commerce Giants Look Overseas
Update: 2025-11-11
Description
Singles Day shopping festival in China sees a significant drop in spending, with consumers like Alice Zhang opting for cheaper choices due to pay cuts. Economists are closely watching this trend as an indicator of broader economic health. The early launch of the festival and weaker discounts have led to consumer fatigue, while government rebates for appliances and vehicles further impact the appeal of Singles Day discounts. Consumers are becoming more savvy, researching deals across multiple platforms and focusing on value and essential items. E-commerce giants are shifting their focus to Southeast Asian markets, while beauty and health-related products are expected to perform better this year.
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