DiscoverAd InfinitumSirius Positioning
Sirius Positioning

Sirius Positioning

Update: 2023-09-28
Share

Description

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box at a time. Episode 3, "Sirius Listening" isn't like the other episodes. We're seeing what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who's in pole position and who's trailing the pack? And of course, we're adding more power tools to our Chief Audio Officer's toolbelt.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Comments 
In Channel
A.I. Loves Everybody

A.I. Loves Everybody

2024-12-1325:37

Congruent Cues

Congruent Cues

2024-10-3043:58

Simulacrum Ex Machina

Simulacrum Ex Machina

2024-09-1940:29

Sonic Truths

Sonic Truths

2024-09-1130:14

Audio Affects

Audio Affects

2024-08-0537:18

Audio's Rule of Thirds

Audio's Rule of Thirds

2024-07-1748:19

Scary Ads

Scary Ads

2024-05-2956:04

Hosts are People Too

Hosts are People Too

2024-03-2138:20

Sound Strategy

Sound Strategy

2024-02-2142:33

Why Now?

Why Now?

2023-12-1936:03

Sirius Positioning

Sirius Positioning

2023-09-2835:41

Audio Nudges

Audio Nudges

2023-09-2728:37

loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Sirius Positioning

Sirius Positioning

Stew Redwine