Smartphone Shipments Dip in 2026, Apple's Sales Surge
Update: 2025-12-02
Description
Global smartphone shipments are projected to dip slightly in 2026, with a one percent decline, due to rising memory chip prices. Despite this, 2025 is expected to see growth, driven by Apples strong sales and a rebound in the Chinese market. Apple is on track for a record year, with a six percent increase in shipments, largely due to the iPhone 17 series. However, the broader market faces challenges, including component shortages and Apples delay of their next base iPhone model until 2027, which will impact iOS shipments. Despite fewer units, the average selling price is set to rise, pushing the markets total value to a record high.
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