In this episode, we sit down with John Licari, COO of Total Life Changes, to talk about one of the most powerful forces behind any successful company—culture. John shares how TLC built a community that goes far beyond products and profits, creating an environment where people feel seen, valued, and inspired to grow.

From building teams that thrive to leading with heart and purpose, John breaks down how a strong culture can transform not just a business, but the lives of everyone involved. His story is packed with energy, authenticity, and practical lessons for anyone looking to lead with impact.

Whether you’re a business owner, team leader, or someone passionate about people, this episode will remind you that culture isn’t just part of the strategy—it is the strategy.