DiscoverUncensored CMOSnapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Update: 2024-05-08
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Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.

Timestamps
00:00 - Intro
01:22 - Colleen DeCourcy background
03:30 - Winning creative leader of the decade
06:30 - Colleen’s tenure at Wieden+Kennedy
13:50 - The TIME Interview
18:39 - From retirement to joining Snapchat
21:56 - The challenges of Snapchat
26:49 - Creating happiness in social media
30:02 - The 3D Chess of Being CCO and CMO at Snapchat
36:12 - What’s it like working for Evan Spiegel
39:07 - Advice to young marketers from Colleen DeCourcy

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Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Jon Evans