Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg has kept the culture buzzing and business booming over the past week. On August 13, Snoop announced the expansion of his hemp-infused beverage lines Do It Fluid and Doggy Spritz into New Jersey, Georgia, and Tennessee, partnering with major distributors Best Brands Inc, Savannah Distributing Company, and Allied Beverage Group. According to a release on PRNewswire, Snoop emphasized the deep musical roots and authenticity these states represent, name-dropping collaborations with Redman and Method Man in Jersey, Atlanta’s hip-hop influence, and his recent forays into Nashville’s country scene. This strategic rollout highlights Snoop’s ongoing influence both as an entrepreneur and music icon, targeting mature hemp markets and extending his beverage empire to new audiences.

Live, Snoop performed at the Illinois State Fair Grandstand on August 13, drawing rave crowds in Springfield and sharing the stage with Christone Kingfish Ingram. The JamBase setlist from his recent Peacock Theater show included hits from Drop It Like Its Hot to Gin and Juice, solidifying his cross-generational appeal. While there are currently no new tour dates listed, his presence on stage continues to be newsworthy.

When it comes to cultural artifacts, BET and Rolling Out both report that a unique collection of art pieces made from Snoop’s own cannabis ashes has hit the auction block, created by Erica Kovitz. Each piece, signed by Snoop and including works like Snoop Doggy Dogg Genesis Burn, comes with a certificate of authenticity and fetches prices from nine grand up to nearly seventy thousand. These works are touted as capturing Snoop’s essence and pioneering cannabis history—turning his persona and lifestyle into collectible modern art, further cementing his stature in hip-hop folklore.

Snoop’s social and digital game remains strong. On Instagram, Snoopdogg boasts over 88.5 million followers and racks up monthly earnings estimated between $143K and $197K according to HypeAuditor. His engagement rate may be modest, but the numbers are staggering for annual influencer income. Just yesterday, he posted about bringing Benny the Butcher to his Tha Dogg House store, signaling a fusion of East Coast and West Coast collaborations in merch and music. A new Instagram reel features a legendary linkup interview with Mike Tyson, spotlighting his enduring relevance and cross-industry friendships.

No major headlines this week suggest controversies, legal entanglements, or dramatic pivots—just a steady drumbeat of business, art, merch, and entertainment, reinforcing Snoop Dogg’s status as both a rap elder statesman and multimedia mogul. Speculation about unannounced projects or further deals exists, but only time will confirm what else is cooking in the Dogg’s house.

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