Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg has been all over the headlines the past few days adding new chapters to his legendary pop culture story. The biggest news is his return to NBCUniversal’s Olympics coverage, where he was officially announced as co-host for the Milan Cortina 2026 Winter Olympic Games primetime show on NBC and Peacock. This follows his widely praised performance covering the Paris Olympics last summer, which had the New York Times calling Snoop NBC’s new voice of the people. He’ll be back riffing with host Mike Tirico, bringing his signature flavor to Olympic storytelling, including the popular Snoop’s Greatest Hits segment that recaps the day’s wildest moments. NBC made the announcement during the Packers-Cowboys Sunday Night Football broadcast making it a moment Hollywood insiders instantly declared a biographical milestone for Snoop Dogg given his rising status as a family-friendly TV personality according to NBCUniversal.

Another headline grabbing development centers on Snoop’s comments during a recent appearance on the It’s Giving podcast where he spoke about being uncomfortable taking his grandkids to movies with LGBTQ+ representation after an encounter watching Disney’s Lightyear. Snoop described not knowing how to answer his grandson’s questions about two women having a baby together leading to a social media backlash and debate about his views. The remarks were edited out of the video version but remained in audio and have been widely discussed on HuffPost and AOL. This isn’t the first time he has weighed in on LGBTQ+ rights as he publicly supported gay marriage in 2013. That contradiction is now being dissected online and, for the moment, it’s reshaping how progressive fans talk about him, though for Snoop the controversy may be short-term.

On the business front, Snoop is set to open the ultra-luxe Still Lounge with Dr. Dre in Orlando’s Pointe District on October 16. This marks a high-profile expansion of his West Coast hip-hop empire and has local business analysts buzzing that it could become a new celebrity nightlife mecca. Meanwhile, his Death Row Pictures biopic is deep into development and anticipation is building with Craig Brewer attached as director and Jonathan Daviss lined up for the lead. That deal with NBCUniversal also includes more film, TV, and streaming content in the pipeline. Snoop is simultaneously booked as a coach on The Voice for the fall season and is confirmed as host for Snoop Dogg’s New Year’s Eve special live from Miami—a two-hour show on NBC starring musical guests and surprise collaborations, guaranteeing Snoop stays front and center in mainstream entertainment through the holidays. Social media analytics show his Instagram performance remains strong with estimated earnings between 143 and 196 thousand dollars per month per HypeAuditor, placing him among the top 900 global influencers.

Rounding out the week was renewed speculation about his cannabis use after recent social posts declaring I’m giving up smoke. While no official reason was given, Deadline reports that some insiders attribute it to health concerns and suggest Snoop may pivot to edibles and other cannabis ventures instead—a move consistent with his history as a cannabis entrepreneur. With all these headlines converging, Snoop Dogg’s cultural relevance only seems to grow, cementing his unique footprint across music, business, television, social conversation, and public image.

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