Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg has been making headlines across entertainment, sports, and business in the past few days. According to NBC and AOL, his highly anticipated New Year's Eve special was abruptly scrapped by the network, with Snoop confirming he'll now be focusing on his role as an Olympics correspondent for NBC's 2026 Winter Games coverage in Milan. The special, which was set to air live on NBC and Peacock, was canceled due to winter weather concerns, and Snoop has publicly responded, expressing disappointment but shifting his attention to the upcoming Olympics.

Snoop made a splash at the Los Angeles Chargers versus Pittsburgh Steelers Sunday Night Football game, where he appeared alongside his team from The Voice. The event was covered by NBC, highlighting his dual role as a football fan and entertainment figure. Snoop, a longtime Steelers supporter, was seen dapping up quarterback Aaron Rodgers and promoting his Olympic duties, even joking about trying figure skating if given the chance.

In business news, Snoop's cannabis venture Casa Verde Capital has led a $4 million seed funding round for TSUMo Snacks, a brand offering THC-infused tortilla chips and cheese puffs. Dot.LA reports this move marks Snoop's latest push into the edibles market, aiming to differentiate from traditional sweet-focused products with savory snacks now available in California dispensaries.

Snoop also starred in a high-profile Super Bowl 2025 ad for What's Up With Hate, alongside Tom Brady. The commercial, paid for by the Foundation to Combat Antisemitism, featured the duo exchanging exaggerated reasons for hate before calling for unity. The ad aired during the big game and was widely discussed, especially given Snoop's recent controversial performance at Donald Trump's inauguration, which sparked debate and prompted Snoop to respond on social media, stating he answers hate with love.

On social media, Snoop remains active, with his Instagram account continuing to draw millions of followers and significant influencer earnings, according to HypeAuditor. There are no major unconfirmed reports or rumors, but his public appearances and business moves are shaping his legacy as both an entertainer and entrepreneur.

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