Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg has been front and center in entertainment news lately, with several notable developments making headlines. The most significant is the abrupt cancellation of his highly anticipated New Year’s Eve special on NBC and Peacock, which had been set to air live from Miami. NBCUniversal initially promoted it as a night packed with iconic performances and surprise collaborations, but according to Deadline and Parade, Snoop announced he was shelving the special to focus on his correspondent role with NBC for the 2026 Winter Olympics in Italy. His official statement emphasized that “the calendar gets in the way of the celebration,” promising fans a bigger event in 2026. Industry insiders, however, told OK! Magazine and Fox News that the real reason behind the cancellation may be NBC’s caution in light of recent backlash over Snoop’s comments about LGBTQ+ representation in family films.

That backlash erupted after Snoop Dogg shared on the “It’s Giving” podcast that he felt uncomfortable explaining a same-sex storyline to his grandson while watching Pixar’s “Lightyear.” Critics on social media accused him of homophobia, and his subsequent online apology was later claimed by his representative to be fake. Snoop tried to assuage tensions by partnering with GLAAD for a children’s song called “Love is Love” on his animated YouTube series Doggy Land, but NBC insiders quoted by OK! Magazine described ongoing advertiser concerns and hinted his future as a coach on The Voice is under review, though no official decision has been made.

Business-wise, Snoop Dogg has kept his entrepreneurial empire expanding. Dot.LA reports that Casa Verde Capital, his cannabis venture firm, led a four-million-dollar investment into TSUMo Snacks, advancing Snoop’s interest in the burgeoning edibles market. In beverage news, Snoop and Dr. Dre launched “Gin & Juice By Dre and Snoop,” a ready-to-drink gin cocktail available in four flavors, marking the 30th anniversary of his landmark “Doggystyle” album and leveraging his legendary “Gin & Juice” track. The rollout included a surprise Super Bowl afterparty performance in Las Vegas, as reported by Food Manufacturing, and continued Snoop’s push into lifestyle branding. Meanwhile, AIR, the global leader in flavored hookah, announced a partnership with Snoop to develop new premium hookah flavors under the Al Fakher brand, signaling more expansion into luxury goods.

As always, Snoop remains a visible cultural force, recently making a surprise appearance with the Zac Brown Band in Los Angeles, blending genres and wowing audiences according to AOL. On the product front, his Dr. Bombay Ice Cream, created with Lil Baby and his son Cordell Broadus, continues to grow as a hip hop-infused lifestyle brand featured in the food and business press.

Social media buzz and celebrity commentary remain constant, but the recent controversies and cancellation of flagship events could have lasting impact on his public image and major network partnerships. Snoop’s next high-profile stage will be back with NBC and Mike Tirico at the 2026 Winter Olympics, where his irreverent commentary made him the so-called “Ambassador of Happiness” during the Paris Games. Whether this next chapter will amplify his star power or test the limits of his biographical resilience remains to be seen, but for now, Snoop Dogg is—true to form—at the heart of music, business, and pop culture conversation.

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