Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg continues to move the culture needle on multiple fronts this November. The biggest headline this week is his new business collaboration with Martha Stewart and Dr. Dre, launching signature cocktails for their premium spirits line Still Gin. Martha herself shared her “Water Melly” cocktail, featuring Snoop and Dre, a partnership commanding attention from both business analysts and pop culture watchers according to TMZ and Rolling Out. The creative trio is leveraging their celebrity cachet to target both lifestyle and spirits markets, which could have long-term financial and cultural significance.

On the social impact front, Snoop has teamed with GLAAD to support LGBTQ youth, joining a Spirit Day conversation alongside former The Voice competitor Jeremy Beloate. He discussed their collaboration on “Love is Love,” a new song for his children’s animated YouTube show Doggyland, signaling a visible pivot toward advocacy and inclusivity as covered by Just Jared and Film + TV. This comes on the heels of significant controversy: Snoop was widely criticized for describing himself as “scared” of same-sex plotlines in children’s films during a podcast. His unscripted reaction to Pixar’s Lightyear raised hackles online. After nearly two weeks of backlash, he responded on Instagram through Hollywood Unlocked, clarifying he was “caught off guard” and emphasizing he was open to learning and growing. Coverage remains split—with some outlets highlighting a shift in his messaging via activism, while others, like IMDb and Fiction Horizon, argue he has not formally apologized, and there is uncertainty over his ongoing role as a judge on NBC’s The Voice. There is no official confirmation that his future on the show is in jeopardy, but speculation on social media continues.

Professionally, Snoop is still visible as a mentor on The Voice, participating in the recent “Knockouts” rounds, per TV Regular. His Instagram remains a juggernaut, currently boasting over 88.5 million followers with steady growth and strong engagement, according to HypeAuditor. In personal retrospection, Vice ran a story with Snoop attributing his resilience and career longevity to the support of a former parole officer, offering rare insight into the man behind the persona.

Of note, social feeds buzzed with images and reactions after Snoop was seen at Kris Jenner’s 70th birthday bash, holding court with Hollywood’s elite, as captured by FandomWire. Recent rates for Snoop’s Instagram posts suggest monthly earnings around $143,000, underscoring his continuing influence as both a brand and an entertainer.

No rumors about major new music or upcoming film roles have been substantiated this week. There is also no evidence to support viral rumors concerning NBC canceling his New Year’s Eve special—at least not in connection to the Lightyear controversy. Overall, the headlines show Snoop Dogg holding his spot as a cultural fixture, navigating controversy, and doubling down on business and social influence.

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