So you want to start an agency? With Paul Caiozzo, founder of Interesting Development
If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since.
Paul stopped by The Woodshed for a cautionary yet encouraging chat with Alex about building an agency from the ground up, developing your own brand and what it takes to stand out in a crowded market.
How do you name your agency?
How do you identify and hire the best talent?
How do you pick the right partners?
Should you raise outside money or go it alone?
Why is outreach so important?
And maybe the most important question – how do you get clients?
The Woodshed is a CPB Podcast Production.