SoS #6: McCain's Radical Regenerative Ag Program
Update: 2024-05-24
Description
Saif Hameed and Audrey Leduc, North American Director for Planet Friendly Practices at McCain Foods unpack how to scale regenerative agriculture. They discuss:
- Measuring impact: the key indicators and data points needed to track and demonstrate progress against regenerative agriculture
- Building strategic partnerships: principles for identifying and developing partnerships (that will last)
- Farmer engagement toolbox: how to successfully engage farmers and make regenerative agriculture attractive
- Financial solutions: innovative financing solutions to tackle upfront costs
- Communication strategy: compelling B2B and B2C communication techniques to drive engagement and commercial value.
*Please note that the activation initiatives mentioned (time stamp: 34:12 ) in the franchises in Canada are with A&W, not Burger King.
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