In this episode of the Property Coaching Podcast, David Smart sits down with Jonny Clifford – better known as “Sold With Jonny” – to share the real story behind his journey from high-pressure sales jobs to becoming a trusted estate agent in Scotland.

From holiday rep days in Ibiza and Mexico, to cold calling and window sales, Jonny opens up about the lessons he carried into property – resilience, consistency, and the ability to connect with people. Now running his own brand, Sold With Jonny, he explains what it takes to build trust with clients, balance self-employment vs. working with a major brand, and use social media videos to stand out in a crowded market.

Jonny also reveals how his fitness transformation became a turning point for his mindset, helping him level up in both business and life. Suppose you’ve ever thought about escaping the 9–5, building financial freedom through property investing, or making your mark in the Scotland property market. In that case, this episode is packed with practical lessons and raw honesty.

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CHAPTERS:
00:00 Intro – Pop-Up Podcast in Kelvingrove Park
01:10 Who is Johnny Clifford? From sales to estate agency
04:02 First jobs – holiday rep & door-to-door selling lessons
07:35 Learning resilience from rejection & tough sales roles
10:48 Breaking into estate agency – early struggles and wins
14:15 Why being authentic works better than the hard sell
17:40 The power of personal branding in estate agency
21:12 Building a client base through trust and persistence
24:46 How social media transformed Johnny’s business
28:20 Creating content that actually brings in property clients
31:57 Fitness journey – losing weight & its link to business success
35:30 Discipline, confidence, and how gym work fuels property deals
39:42 Property mindset – handling setbacks and self-doubt
43:18 Key lessons from building a career in property
47:05 Advice for new agents and people entering property
50:12 Why consistency beats talent in both fitness & business
52:05 Closing thoughts & where to follow Jonny

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