Still stuck posting every day with zero sales to show for it? You’re not alone.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by KW Marketing’s own Phoebe and Laura to bust the biggest myths we keep hearing about social media.

From “just post more” to “engagement is everything,” it’s time for a reality check. Because while the game has changed, most food & drink brands are still stuck playing by the old rules.

Here’s what we get into:

• Why chasing trends without a strategy won’t get you anywhere
• The myth of daily posting (and why it’s burning you out)
• What is working right now for growth and conversions
• How to structure a content week that doesn’t feel like a full-time job
• Real wins and fails from our own client campaigns
• The difference between community and just chasing likes
• Why social needs to start acting like a sales funnel

If you’re feeling stuck, overwhelmed, or just unsure what the hell to post next – this one’s for you. Real talk, no fluff, and a big dose of truth about what actually moves the needle in 2025.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Join the Food Marketing Club for weekly strategy prompts & content planning support
• Want help with your content strategy? Book a Strategy Call with Kate

Loved this episode? Subscribe, share it with a fellow founder, and tag us @kwmarketinguk, we love seeing how you’re fuelling your brand.