Social Media Scheduling Tools: What You Need To Know
Update: 2025-08-13
Description
In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.
Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.
Here’s what we’re diving into:
- The biggest pros and cons of scheduling tools for social media managers
- Why “post and ghost” is the fastest way to tank engagement
- Real-life mishaps from pre-scheduled content (and how to avoid them)
- Which platforms’ native schedulers are surprisingly powerful
- How scheduling can affect reach and engagement
- Our take on the “optimal posting time” debate in 2025
- How far in advance you really need to plan content
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