Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.
Update: 2025-11-10
Description
- What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.
- Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.
- Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.
- From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience.
SPECIAL GUEST
Chanda Gilmore, M.S.
Instructor, Strategic Communication and Public Relations
University of Delaware, Delaware
Email: cgilmore@udel.edu
LinkedIn: https://linkedin.com/in/chanda-gilmore
Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/
Instagram: https://www.instagram.com/udcommdept/
USEFUL INFORMATION
- Video tip on Facebook’s new metric called “Viewers” - Click here to watch!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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